social media

The difference between marketing and community

This is excellent article, because it gets to the purpose of social media. Marketing is to sell something and while higher ed (and especially libraries) have things to sell, we also are about making something – communities, literacy, empowering our communities, educating our students, energizing our faculty, helping … So, we are both. The fundamental difference between marketing and community http://tnw.to/q3Kx7 

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The liquid self – emerging trends in media

Liquidity | facebook.com/RobinFayArts Ooh, this is fascinating for those of who are, as one colleague puts it “multifaceted” and struggle with how to present ourselves: The Liquid Self and Ephemeral MediaFacebook has defined the social media experience for the last 10 years. But more recently there’s been a move away from the “unified self” – that you are who you are to everyone you know ...

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Notes from #gagetssocial / Social Media/Communications conference

Those of you who know me, know that if I’m not presenting or swamped with work, I like to take notes at conferences. If nothing else it gives me an opportunity to reflect on what I’ve learned. On that note, here are my notes from the #gagetssocial , Communications Conference on Social Media sponsored by TCSG and USG.  I know it was a big effort and ...

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