The Georgia Library Associationis pleased to announce the March 2011 sessions of the newly retitled Carterette Series Webinars (formerly Wednesday Webinars). The series highlights trends, innovation, and best practices in Georgia Libraries. The webinars feature Georgia speakers, but registration is open to anyone, anywhere, so please forward this announcement to a friend. Topics are chosen to be of interest to employees of all library types, and each session is approved for one Georgia Continuing Education (CE) contact hour. Can’t make it to the live show? That’s okay–the sessions will be recorded and available on the CSW site for later viewing.
Strategy for Blogging and Social NetworkingPresented by Casey Long and Sarah Steiner
Wednesday, March 16, 2011, 10:00am – 11:00am EASTERN TIMESeparate registration is required for each hour-long session.
Blogs and social networking tools enable libraries to market resources, educate users, and build community relationships. To be effective, however, libraries must have a content strategy, schedule, and guidelines. In this session you will learn about the strategic planning techniques two libraries – dramatically different in size and staff – are using to maximize the impact of these tools while minimizing the workload of generating quality content.
Branding and Influence: Establishing Your Digital Identity and ReputationPresented by Robin Fay
Wednesday, March 16, 2011, 11:15am – 12:15pm EASTERN TIMESeparate registration is required for each hour-long session.
What is your library brand? Do you have one? What about your own brand? Do you “Google” yourself? How do you know if your social media presence is effective? Do you have digital credibility? We’ll explore tools to cultivate a digital identity, branding, and ways to evaluate social media effectiveness.
The Carterette Series Planning Team