Just a reminder: If I don’t follow/friend you or I unfollow (or unfan or unfriend) it’s not that I like you any less (if I know you in person). If you are a colleague, it doesn’t mean that I respect you any less. However, I want to be able to manage both my online presences and my brand/digital identity. Got it? I still like you — same as did.

For twitter, I will unfollow/unfriend you for:


  • Lack of posting: you never or rarely post
  • You post soo much that I can’t keep up


  • Third wheel: you only (or predominantly) post replies back to your friends — you know what? it’s nice to have a dialogue, but if that is all your twitter feed is, I’d rather not be a 3rd wheel to a conversation I know little about.
  • Only post follows: #FF or #FollowFridays — surely you can think of something to post the other 6 days of the week?
  • Spam.
  • Minutiae: if I don’t know you personally, then I might not really care about that great Thai lunch you just had. Friends who shoe shop — you’re exempt on this one. 😉
  • Geoposting: You’re the Mayor of _______ in foursquare, and you talk about it all of the time… which leads me to…Geoposting. I usually do not care where you are. It IS interesting to hear that you are at a conference or event — I get great ideas that way, but on the corner of 5th and main at starbucks? Didn’t need to know that. Maybe the Library of Congress who is archiving tweets will care, but I don’t. 😉
  • Just Retweets from others. Throw in some original thoughts on occasion.

The connection:

  • I connect with you in another space which works better than twitter: linkedin, facebook, flickr, in real life (face to face) wherever. No need to create more content for either of us to wade through.
  • You follow/friend me, but I don’t know you and your account is private with no info. I really want to know who you are. I don’t autofollow.
  • If you can’t be bothered to fill out the profile, then I’m probably not going to follow you.
  • Answer me every once in a while. Twitter is not a one way street.