How do you get through multiple layers (organizational levels) to get social media started?

  • Personnel policy — clearly let staff know what they can do and can’t
  • Address security issues upfront (IT related)
  • Talk about the value of social media
  • Talk about productivity impact
  • Look to peer organizations — i.e., positive peer pressure
  • Leadership from top — leadership should support and model appropriate social media use
  • Archiving — if your content falls under open records make sure to consider archiving of social media if your content is not already posted elsewhere on an archived site (e.g., your domain)
  • Just get started — somehow
  • Start small! Pilot projects
  • Education/training — help staff learn how to use social media and education yourself on issues in sm
  • Staff time/job priority — if no dedicated sm participants then make it part of staff responsibilities
  • Cultivate resistors; make team players
  • Form organizational task form with resotors and all levels

These are the ideas my group up from to address the issue of getting buyin.