The list:
1. Mass customization
2. Mobile
3. Front end interface
4. Shared data

Yes, please. #1 can’t come soon enough and in reality, we kind of have been doing that for a while (different services for different audiences/patron groups) but that was still at a group level. Individual personalized choice and experience — yes please. Front end interfaces and shared data seem to go hand in hand to me. 😉 ..and mobile, well, it’s not going anywhere any time soon. LOL

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