Customized home page startup Pageflakes launched a slew of new features this morning under what it is calling its “Blizzard” release.

Among all of the new features, the two that are important to highlight are social networking and customizable themes on pages.

Until today Pageflakes users could create pages for their own use, and/or make public pages called Pagecasts. The content was and continues to be completely up to the user. Now, however, each user also gets a profile page and can add other Pageflakes users as friends. Effectively, Pageflakes is now a social network, and users can connect based on common interests. See a screen shot of my profile page above (click for larger view). Users with common interests are shown on the bottom right.

My page flakes:

— more at Techcrunch